Saturday 23 April 2016

High Definition & how it effects makeup/hair artists

What is High Definition?(HD)

High Definition is viewed on large tv sets, where the picture quality is significantly brighter, sharper and overall clearer, this is due to the high increased pixillation of the picture. It creates a more life like vision and you can see the differences compared to standard present tv screens. HD can provide images 5-10 times clearer/sharper and it is of the highest quality to can find. 

How does it effect makeup/hair artists?

Therefore, this will effect makeup and hair artists, due to seeing the picture so clearing, that you can see down to the finest details of the pores and every single hair; therefore it is so important to test there looks behind camera before there models/ celebrities etc go on air to avoid any mistakes or overload of the foundation etc.

Because of how technology had evolved, many talented artists are still new and inexperienced with the harsh realities of HD, where any imperfection can be seen. All true detailed work can be seen on the person behind camera, from the quality of the skin through to the bone structure & features. This makes a makeup and hair artists job twice as pressurised to get the look right along with right amount of product on the skin so it looks flawless on HD tv. 

Here is a clear example of a makeup error and seen on HD tv, it was all over the internet, straight after being aired, Nadine with her orange masked foundation, how would that makeup artist be feeling right now? She would be horrified and also when Nadine looks back or is told she will NOT use that makeup artist again or she will be fired, simple as that. It makes the celebrity look bad and looks like that she can't do her make-up properly and effects her reputation slightly. 



SKS Tube (2015) Nadine Coyle suffers a massive make up fail on live TV. Available at: https://www.youtube.com/watch?v=zhxRjKEVPa0 (Accessed: 23 April 2016).
Inline Citations:
  • (SKS Tube, 2015)
  •  


With skin issues such as acne this is very clearly seen on HD, its important for them to conceal and not create the 'cake effect' which can make there skin like worse then when they started, also with using too much concealer under the eyes can create the 'racoon look' and with a thick base application of foundation & over powdered skin which makes viewers look at there shocking makeup and not watching the tv show. 

This ends up back on the makeup artist reputation, artists could loose their jobs because it won't be blamed on the fact that technology has evolved, therefore it is important for makeup/hair artists to evolve with the times, test makeup looks and be vigilant with everything they create, because every detail is seen, even down to the finest of detailing, this makes their jobs twice as challenging. 

Notes from:
Patterson, S. (2009) The impact of high resolution media on makeup. Available at: http://www.creativeartistryfx.com/high_resolution_media.pdf (Accessed: 23 April 2016).
Inline Citations:
  • (Patterson, 2009)
  •  


Top List (2015) Worst celebrity makeup fails. Available at: https://www.youtube.com/watch?v=Zc-m7FpXPwI (Accessed: 23 April 2016).
Inline Citations:
  • (Top List, 2015)
  •  

A video of makeup looks that were a complete fail and seen on HD, but hopefully they just did their makeup themselves not professional makeup artists.